Small-scale business marketing is a highly specialized industry that many established businesses dedicate a whole department to but this doesn’t mean smaller firms can’t effectively reach and maintain a consumer base. Small businesses can develop and maintain their brand using many strategies including online marketing and traditional strategies such as billboards and print ads.
Online marketing, including an online presence for your business as well as profiles on social media platforms, is a key element of any marketing strategy for small businesses. A properly designed website gives customers important information about your company, including your products and services location, hours of operation, prices and contact information. A small business website can also serve as an ecommerce platform, which allows you to sell products and services to consumers directly.
Small-sized businesses can employ traditional marketing strategies to boost their online presence. This includes distributing print ads to newspapers and coupon books, as well as participating in tradeshows and farmers markets. Another popular approach is to work with influencers, i.e. people with large viewer and follower counts on platforms such as Instagram or YouTube to help build brand recognition.
A clear and effective marketing strategy is essential for any small business. In fact, our results from our survey reveal that the majority (over 80%) of small businesses plan to increase their marketing efforts throughout the year. Email and Facebook were the two methods of marketing that yielded the highest return on investment. Paid digital ads and content marketing completed the top five. Conversely, direct mail, SMS marketing, and Twitter earned a lower return on investment.
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